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A Defining Moment for Bitcoin Art at Sotheby’s: Tad Smith on Bitcoin Culture and Robert Alice’s Block 1

November 4, 2025
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Bitcoin Journal

A Defining Second for Bitcoin Artwork at Sotheby’s: Tad Smith on Bitcoin Tradition and Robert Alice’s Block 1

This month, a outstanding Bitcoin-focused art work will grace one of many artwork world’s most prestigious phases. Block 1 from Robert Alice’s Portraits of a Thoughts collection is about to be auctioned in Sotheby’s Now & Modern Night Sale on November 18, carrying an estimate of $600,000 to $800,000. 

Robert Alice, Portraits of a Thoughts, 2019. Credit score: Theo Cristelis 

This occasion is the place marquee works by famend artists like Yves Klein or Jean-Michel Basquiat seem, so the inclusion of Block 1 indicators an necessary second for Bitcoin’s cultural presence. The public sale will probably be held at The Breuer Constructing — as soon as the house of the Whitney Museum of American Artwork and now Sotheby’s new worldwide headquarter in New York. It marks the primary time a bodily artifact of Bitcoin’s historical past stands alongside blue-chip artworks in such a high-profile sale.

In getting ready this textual content, I spoke with Tad Smith, the previous CEO of Sotheby’s and a considerate Bitcoiner, in regards to the upcoming sale and what it means for Bitcoin’s cultural standing. Talking as an archivist and artwork historian, I discovered our dialog turning into a meditation on worth: how artwork and Bitcoin each depend on shortage, story, and shared perception somewhat than monetary metrics alone. A few of his remarks are included all through this piece. His personal path –– from public sale home government to Bitcoiner –– displays the shift he describes: from assigning worth inside establishments to seeing worth take form via collective consensus.

Why does this matter? For years, Bitcoin has been understood primarily as a financial revolution or a technical breakthrough. However Bitcoin can also be an rising cultural phenomenon, missing apparent boards for recognition in mainstream tradition. When a piece like Block 10 (52.5243° N, -0.4362° E) from Alice’s collection enters main collections just like the Centre Pompidou –– certainly one of Europe’s foremost museums of contemporary artwork –– it externalizes Bitcoin’s cultural worth by translating intangible ethos into the language of artwork. I’ll return to this later. It’s a clear signal that Bitcoin’s story is seeping into broader cultural reminiscence, validated by establishments that traditionally canonize what issues in artwork and tradition. 

Table of Contents

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  • Block 1: The Code That Turned Artwork
  • Bitcoin’s Cultural Maturation
  • Making Tradition Seen

Block 1: The Code That Turned Artwork

Formally and conceptually, Block 1 is steeped in Bitcoin’s origin story. Robert Alice’s Portraits of a Thoughts collection took the unique Bitcoin codebase (model 0.1.0) — arguably some of the consequential texts of the twenty first century — and dispersed it into 40 large-format work. In doing so, the venture shaped a decentralized, bodily archive of Satoshi Nakamoto’s code with tons of of 1000’s of hexadecimal digits distributed throughout the collection.

Robert Alice, Element of Portraits of a Thoughts, 2019. Credit score: Theo Cristelis 

Every portray within the collection carries a set of geographical coordinates that tie fragments of Bitcoin’s code to locations of human tradition and reminiscence. Block 1 (24.9472° N, 118.5979° E) factors to the Statue of Laozi in Quanzhou, a spot the place philosophy and change have quietly coexisted for hundreds of years — close to a metropolis that when marked an necessary level alongside the Silk Highway. The selection of website attracts a refined line between Taoist thought and the libertarian ethos that runs via Bitcoin: Laozi’s thought of wu wei –– governing via non-interference –– echoes the blockchain’s personal desire for order with out rulers. 

Tad Smith has known as the collection a memorial to the foundations of digital sovereignty — a physique of labor that captures the second Bitcoin started to take kind.

A decentered kind runs via the collection, echoing rai stones and allusions to Japanese foreign money. The work engages with themes of decentralization, code as textual content, code as portrait and the character of reminiscence. Influenced by conceptual and minimalist artwork (artists like Roman Opalka and Jasper Johns come to thoughts), Portraits of a Thoughts treats the Bitcoin codebase as cultural heritage, as one thing to be preserved and contemplated. The collection makes one thing hidden, seen: it interprets the code –– the true first textual content of Bitcoin, written even earlier than the whitepaper –– into materials kind. On November 9, 2008, Satoshi wrote to Hal Finney: “I really did this sort of backwards. I needed to write all of the code earlier than I might persuade myself that I might resolve each drawback, then I wrote the paper”. And Alice asks us to see code not simply as practical instruction however as a foundational human doc.

Since its debut, Portraits of a Thoughts has traveled in ways in which mirror the community it was born from. Components of the collection have been proven in London, Hong Kong, and New York, in addition to at Sealand — the self-declared cypherpunk micronation, as soon as an unlawful knowledge haven for irregulated web visitors. Works from the collection have additionally appeared in museums internationally in Zurich, Seoul, Beijing, Hanover and Linz. In 2023, the collection was proven at Monnaie de Paris, the world’s oldest regularly working mint, additional extending its attain into the modern artwork world. 

Robert Alice’s exhibition of Portraits of a Thoughts at Sealand, the previous cypher punk knowledge haven within the North Sea in 2021. Credit score: Robert Alice

Main public sale homes like Sotheby’s and Christie’s play a pivotal function in validating new creative actions. For blockchain-based artwork, that validation started in 2020 when Portraits of a Thoughts first made waves: certainly one of its panels, Block 21 (42.36433° N, -71.26189° E), was the primary Bitcoin-focused art work to promote at a premier public sale home and laid the inspiration for the crypto artwork explosion, pre-dating the Beeple NFT sensation by six months and again then reached round $130,000. With Block 1 becoming a member of Sotheby’s Modern Night Public sale in New York, Bitcoin artwork reaches a brand new stage of visibility. “Within the night sale [this piece] will additional enhance the status” of the collection, Tad Smith famous, emphasizing how Sotheby’s platform brings large publicity and cultural cachet. Certainly, a excessive end result at Sotheby’s would broadcast the message that Bitcoin’s codebase is now an necessary cultural fixture to the narrative of the twenty first century, somewhat than a distinct segment plaything for tech fanatics.

Bitcoin’s Cultural Maturation

What does Block 1 at Sotheby’s inform us about Bitcoin’s personal cultural maturation? For one, it underscores that Bitcoin’s impression isn’t measured solely in market cap or hash price — it’s additionally measured in cultural capital. Bitcoin has spawned concepts, values, and aesthetics, but the protocol itself can’t file these human parts. There’s a scarcity of on-chain metrics for tradition: the blockchain timestamps transactions, however not, say, the second a Bitcoin art work hangs in a museum. Due to this fact we glance to exterior indicators. When the Centre Pompidou acquires Block 10 as talked about earlier, or when artworld’s main curators like Hans-Ulrich Obrist critically have interaction with it, these are flashes of recognition that Bitcoin has birthed one thing worthy of heritage standing. These indicators point out that Bitcoin is evolving from a purely monetary phenomenon right into a broader cultural one. The acquisition of Block 10 marked the primary time a fraction of Bitcoin’s code entered a nationwide assortment. In France, works that enter the nationwide assortment turn out to be a part of the general public area and are legally inalienable –– they’ll by no means be offered or eliminated. In a rustic whose trendy id was solid in revolution, the gesture carries its personal quiet irony: a expertise constructed to withstand authority now preserved by one of many oldest symbols of it. Part of Bitcoin’s genesis code now belongs, completely, to the individuals of France –– archived underneath the identical beliefs that when demanded the rewriting of historical past itself. It’s arduous to think about a stronger validation that the Bitcoin narrative has damaged out of its early techno-utopian area of interest and into the broader cultural dialog.

The Centre Pomidou in Paris. Dwelling to the French Nationwide Assortment of Modern Artwork, which now contains BLOCK 10 from the collection, Portraits of a Thoughts. 

Apparently, this institutional recognition coincides with a rising consciousness inside the Bitcoin group itself — an appreciation that tradition shouldn’t be peripheral however central to its mission. As Smith observes, “Bitcoiners have one thing actually highly effective on the subject of artwork. They’re on a mission and so they’re extremely motivated. This isn’t a passion or one thing you do on the facet. It’s a deeply dedicated crowd, stuffed with enthusiasm and pushed by a real want to make the world higher”.

He provides that Bitcoiners are “very culturally and socially engaged and pure storytellers who perceive memetics and communication in each attainable approach”. That, Smith notes, “is what artwork is about”. Certainly to be a Bitcoiner is to be a collector, not of artwork, however of UTXOs. The psychology of accumulating and particularly possession, runs deeply via the psyche of Bitcoiners.

In brief, Bitcoiners have been creating tradition all alongside and the cultural work started lengthy earlier than its memes. The very first act in its historical past wasn’t monetary however symbolic –– Satoshi’s embedding of The Instances headline within the genesis block. It was a gesture of file and resistance, the primary occasion of Bitcoin declaring itself via tradition.

Now, as important wealth accumulates on this group, their style in artwork is maturing as effectively. “A lot of them, in fact, are usually youthful”, Smith notes, “and youthful individuals normally aren’t all that within the artwork of older generations. That’s nothing new; it’s been that approach for hundreds of years. The youthful crowd all the time desires its personal artwork. That’s why artwork and style evolve each few generations”.

Over time, he predicts, “Bitcoiners’ rising monetary capital will translate into cultural capital”. With Bitcoin’s market worth climbing into the trillions and an enormous wealth switch to millennials and Gen Z on the horizon, the way forward for Bitcoin artwork certainly appears shiny. “The longer term may be very, very shiny”, Smith says, “as a result of the youthful crowd has all of the tailwinds” — referring each to monetary means and cultural urge for food.

In impact, a brand new collector base is rising — one which sees Bitcoin not simply as an funding, however as a narrative and id price expressing via artwork.

Making Tradition Seen

As a result of Bitcoin lacks formal cultural establishments of its personal, artworks like Block 1 turn out to be essential mirrors. They replicate and externalize the cultural values of the Bitcoin adoption in a kind that the broader world can see and consider. The Sotheby’s sale forces questions on how we worth such an object: Is it its supplies and aesthetics, its backstory and conceptual depth, or its significance to a group? In observe, all of those converge to offer Block 1 worth. That worth is cultural and contextual, not merely speculative. As Tad Smith realized throughout his years as CEO at Sotheby’s, a portray’s value can swing wildly primarily based on intangibles: “a bit of canvas with a sure shade of paint on it and a sure artist’s identify and a sure yr and a sure look, is price $20 million, after which one proper subsequent to it may very well be price $2”, a disparity that exposed to him “one thing inherently cultural that basically drives the notion of worth”. Bitcoin, typically touted as digital gold, equally derives its worth from a cultural consensus, a shared perception in its significance. However that consensus will be arduous to understand immediately. Artwork gives a tangible embodiment of these beliefs. When a Bitcoin-inspired art work instructions consideration and a excessive value, it quantifies a little bit of Bitcoin’s cultural impression in a language the artwork world understands.

Reflecting on this connection, Smith as soon as in contrast Bitcoin’s evolution to the constructing of a pyramid — a brand new monetary infrastructure, a brand new idea for cash. “For the primary time in human historical past”, he famous, “it’s digital capital. And to begin constructing a pyramid, you begin with a bunch of blocks. On the decrease stage, you make an awesome huge sq., and you then add a barely smaller one on high, and one other on high of that”. He described Portraits of a Thoughts as “memorials of the inspiration layer of the creation of future and trendy digital capital. It’s the inspiration doc, recording the constitution of the place all of it started”. A century from now, he advised, individuals will look again to those works to grasp how Bitcoin began, “they paint an image of a second in time”.

Robert Alice’s exhibition of Portraits of a Thoughts on the Monnaie de Paris, 29 June to 22 October 2023. Credit score: Monnaie de Paris. 

Artwork teaches by being seen. It invitations interpretation and dialogue; a piece like Block 1 makes individuals ask questions — about Bitcoin’s earliest days, its philosophy, its group — and it does so past the same old venues of conferences or developer conferences. These engaged on this house perceive that securing Bitcoin’s place in historical past means telling and retelling its story in lots of varieties. Visible artwork, particularly works that may dangle in galleries or be studied in artwork historical past lecture rooms, offers that story a tangible presence — externalizing Bitcoin’s narrative and weaving it into the broader material of up to date tradition.

Lastly, the Sotheby’s occasion highlights a broader fact: Bitcoin’s maturation isn’t nearly technological adoption or monetary metrics, however about cultural integration. As Tad Smith places it, “a lifetime of success and wealth with out tradition is a reasonably unexciting life”. He goes on to recommend that “the earlier you start to expertise tradition and perceive the attractive qualities that make being human so unbelievable — actually a divine reward — the higher”.

His level is easy however profound: Bitcoin’s promise lies not solely in disrupting finance, however in enriching human expertise. Partaking with artwork is a part of that success. The presence of Block 1 in a venue like Sotheby’s indicators that the Bitcoin group, consciously or not, is starting to heed that message. Bitcoin is creating a cultural reminiscence with artifacts like Block 1 appearing as its exterior vessels.

Bitcoin is stepping out as a topic of cultural heritage, not simply financial hypothesis. This single lot at Sotheby’s carries inside it the story of Bitcoin’s start — strains of code painstakingly inscribed in paint and gold — now acknowledged by a few of the highest arbiters of cultural worth, establishments whose validation each defines and is determined by what tradition chooses to acknowledge.

The sale will probably be intently watched, because the hammer value will say as a lot about perception as about worth, and about how far Bitcoin’s cultural standing has come. You may’t precisely measure tradition, however a quantity could make its worth briefly seen. The truth that Block 1 now shares house with modern masters indicators that Bitcoin’s presence on the planet is now not invisible to conventional gatekeepers. Rising from a lineage of creative experiments and cypherpunk tradition, it has turn out to be a dwelling, multifaceted phenomenon.

On the finish, as a closing observe and an invite: the public sale takes place on November 18 at Sotheby’s. You don’t should bid, however you may look. It prices nothing to observe auctions, go to previews, or stroll via museums. That’s how tradition turns into comprehensible: by exhibiting as much as see it change.

It is a visitor publish by Steven Reiss. Opinions expressed are fully their very own and don’t essentially replicate these of BTC Inc or Bitcoin Journal.

This publish A Defining Second for Bitcoin Artwork at Sotheby’s: Tad Smith on Bitcoin Tradition and Robert Alice’s Block 1 first appeared on Bitcoin Journal and is written by Steven Reiss.



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