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Apollo’s Crypto Bet: Why Plume May Be the Crown Jewel | by Chip Mahoney | The Capital | May, 2025

May 15, 2025
in Altcoin
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“Don’t go the place the trail could lead, go as a substitute the place there isn’t a path and depart a path.” — Ralph Waldo Emerson

Once you hear the title Apollo International Administration, you most likely don’t consider blockchain, tokenization, or crypto in any respect. You consider personal fairness offers, actual property, insurance coverage, credit score — the normal empire-building bricks of one of the crucial formidable different asset managers on the planet. Marc Rowen, their CEO, is main the cost of TradFi and Web3.

Apollo has spent many years mastering the artwork of discovering worth the place others miss it. From distressed debt to leveraged buyouts, they’ve constructed a $600+ billion fortress by seizing on inefficiencies, unlocking hidden worth, and executing with ruthless precision.

And now, Apollo has quietly positioned a number of chips on the crypto desk.

However right here’s what issues for readers trying to personal the economic system and never simply take part in it: Apollo has solely gone large on two crypto initiatives — and one in every of them stands out as the actual uneven wager.

Apollo didn’t get right here by chasing hype. Their roots return to the Nineties, scooping up distressed property from fallen giants like Govt Life. They grew to become identified for squeezing returns out of…



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