For the reason that begin of 2024, ECC’s prime precedence has been delivering the perfect expertise for ZEC customers. Which means constructing an intuitive interface for Zcash and letting the UX necessities inform protocol growth, at all times in service of actual customers.
Because of our small crew’s laborious work, we’ve made main progress in driving Zcash adoption, most notably via the launch of the Zashi cellular pockets.
Zashi is rising quickly, and the momentum round shielded ZEC has by no means been larger. To maintain constructing on this progress, we’re making a number of necessary organizational adjustments to take away inner friction and place ECC for continued success in 2026 and past.
Engineering
First, we’ve introduced our core protocol and cellular engineering groups collectively beneath @andrea_kob’s management. The cellular engineering crew behind Zashi has shipped extremely nicely beneath her path, and we’re excited to carry that very same focus and velocity to all of our engineering efforts. Her distinctive organizational abilities, structured strategy, and confirmed expertise working with each groups to ship outcomes each time, make Andrea the best particular person to guide this transition.
This key transfer permits for tighter planning, sooner iteration, and extra constant execution throughout the board. Primarily, it reinforces the pure suggestions loop between Zashi and the protocol, the place consumer insights can instantly inform protocol priorities.
Key targets embody:
Aligning Zashi’s consumer expertise with protocol growth, so consumer insights form each layer of our work.
Unifying planning and processes throughout groups for higher readability and effectivity.
Coordinating round shared targets to maximise influence.
Advertising
Subsequent, we’ve consolidated all advertising and marketing and communications beneath Peacemonger’s management. As Zashi turns into the first gateway to Zcash for brand new and returning customers, we’d like a unified voice and a targeted technique to achieve, educate, and assist the rising viewers.
Peacemonger has been balancing a variety of duties throughout product and advertising and marketing at ECC. She has been instrumental in serving to Zcash discover product-market match, grounding our technique in deep consumer analysis, and shaping and refining Zashi’s UX. She’s been the drumbeat of the individuals we’re constructing for and has introduced the science to life. Now, she’s going to lead the subsequent part of ECC’s work with that very same imaginative and prescient and execution to drive Zcash and Zashi adoption at scale.
Key targets embody:
Constructing out a lean world-class advertising and marketing crew
Strengthening Zashi, Zcash, and ECC model identities
Driving messaging and campaigns that develop utilization and consciousness of shielded ZEC
Product
Since Josh Swihart took the helm at ECC two years in the past, Zashi has advanced from a barebones prototype into probably the most trusted and strong interface for Zcash, reigniting the adoption of shielded ZEC and directing protocol growth. This transformation displays a product imaginative and prescient rooted in real-world use instances, intuitive UX, and an unwavering dedication to privateness. As ECC continues to scale, his imaginative and prescient and targeted management will stay central to our product technique.
With adjustments throughout Engineering and Advertising, the Product operate can be getting into a transition to assist continued progress. For now, Josh, who has been hands-on with product growth from the beginning, will proceed to information Zashi in shut coordination with cross-functional groups.
Key targets embody:
Delivering a world-class consumer expertise for ZEC that drives progress
Transport an unstoppable cross-platform UX with wealthy capabilities for storing and utilizing shielded ZEC
Deepening alignment between product, engineering, advertising and marketing, and consumer perception
Finance, Partnerships, & Assist
We’re additionally increasing Tony Margarit’s function to guide ECC’s operational progress. Since becoming a member of us, Tony has been instrumental in constructing out our monetary infrastructure, overseeing treasury administration, accounting, and the monetary modeling & forecasting that information our technique. He’s labored intently with exterior counsel to assist us navigate complicated regulatory and authorized issues, whereas additionally overseeing core HR features which have strengthened our inner basis.
Now, Tony will apply that very same operational excellence to ECC’s outward-facing work. As Zashi adoption grows, we should scale our assist infrastructure and construct the proper partnerships to serve a rising consumer base. Tony’s expertise and management will guarantee we do each with care, readability, and a deal with long-term success.
Key targets embody:
Aligning partnerships with our adoption targets
Constructing the operational infrastructure wanted to assist a rising Zashi consumer base
Eliminating cross-functional bottlenecks to speed up our execution
Protocol Analysis & Safety
Lastly, we’re formalizing a devoted deal with long-term protocol analysis and safety beneath the management of Daira‑Emma Hopwood. Because the principal writer of the Zcash Protocol Specification, which is broadly considered one of the vital rigorous and complete specs in crypto, Daira‑Emma has formed the very basis of Zcash with extraordinary precision, foresight, and cryptographic brilliance. The spec’s readability, completeness, and depth mirror a stage of mastery few within the trade can match.
With a uncommon means to intuit and purpose via cryptographic techniques at each layer, Daira‑Emma stays unmatched in grasp of the protocol and the maths that powers it. This subsequent chapter will leverage that experience to make sure Zcash continues to guide not solely in privateness, however in safe, adaptable, and user-aligned protocol design. This focus ensures continuity within the areas the place Zcash wants it most: analysis, specification, and safety of essential techniques.
Key targets embody:
Deep analysis into protocol design, specs, and formalization
Cross-functional collaboration with the Zcash Basis, Undertaking Tachyon, Shielded Labs, and others
Guiding protocol evolution with a user-first mindset, making certain it aligns with real-world wants
Main ECC’s safety initiatives as each Zashi and Zcash scale
Why Now?
Shielded ZEC utilization is rising. Zashi is gaining traction. Assets are pouring into the ecosystem. We’re seeing actual momentum, actual customers, and actual alternative.
Zcash’s explosive progress over the previous couple of months indicators one thing necessary: the crypto panorama is altering, and the work we’ve executed during the last two years has positioned ECC to guide. To fulfill this second, we should proceed to evolve. We’re seeing the proof that our technique is working. Now we’re doubling down.
Thanks for all you’ve executed to get us right here, and for what we’re about to perform collectively.
Onward.
