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SAG-AFTRA Calls Tilly Norwood a Risk to Human Creativity

October 2, 2025
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The launch of Tilly Norwood, a man-made intelligence (AI) generated character created by London-based firm Xicoia, has sparked criticism from Hollywood’s most important performers’ union.

SAG-AFTRA argued that tasks like this threaten working actors and weaken the worth of actual human expression.

The determine was launched by comic and technologist Eline Van der Velden on the Zurich Summit through the Zurich Movie Pageant in Switzerland.

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Van der Velden, who based Xicoia after operating her manufacturing agency Particle6, mentioned a number of expertise businesses had already proven curiosity in representing the synthetic persona.

SAG-AFTRA acknowledged that Tilly Norwood isn’t an actor however a program created from numerous performances by professionals who have been neither requested for permission nor paid for his or her work. The union added that the character “has no life expertise to attract from, no emotion”.

The union additionally warned that these instruments can be utilized to interchange dwell performers, risking jobs and diminishing the worth of genuine creativity. The group added that producers should observe union guidelines in the event that they need to embrace such expertise, which implies they can’t bypass bargaining necessities.

Van der Velden described Norwood as a inventive venture quite than a menace. She in contrast the experiment to puppetry, animation, or CGI, writing that AI must be seen as a brand new instrument.

Nonetheless, actors have voiced issues. In response to a report by Selection, Emily Blunt mentioned:

Good Lord, we’re screwed. That’s actually, actually scary.

Spotify just lately launched a algorithm to deal with the rising use of AI in music creation. What do the principles embrace? Learn the total story.



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Tags: CallsCreativityHumanNorwoodRiskSAGAFTRATilly
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