Singapore, Singapore, March thirteenth, 2025, Chainwire
Aethir, a supplier of decentralized cloud gaming infrastructure, has been featured in a newly launched case examine by SuperScale, a world knowledgeable in gaming consumer acquisition. The examine supplies an in-depth evaluation of how Aethir’s cloud streaming know-how enhances consumer acquisition methods for gaming studios, presenting a scalable various to conventional app retailer distribution.
Cloud Streaming as a Direct-to-Shopper Resolution
Gaming studios usually face excessive service charges when distributing video games by means of business app shops, with some platforms taking as much as 30% of a sport’s income. Aethir’s decentralized cloud infrastructure allows studios to bypass these prices by using web-based streaming, offering an impartial publishing mannequin designed to reinforce consumer acquisition.
Key features of Aethir’s cloud streaming embrace:
Lowered Reliance on App Shops – Internet-based streaming eliminates the necessity for app retailer downloads, permitting publishers to retain a higher share of income.Decrease Consumer Acquisition Prices – Immediate play through social media or ads reduces friction within the consumer journey, enhancing conversion charges.Expanded Gadget Accessibility – Video games might be performed on PCs, cellular gadgets, and sensible TVs with out {hardware} limitations.Different Monetization Fashions – Subscription-based entry, direct microtransactions, and in-game purchases might be managed independently of third-party platform charges.
Insights from SuperScale’s Case Examine
SuperScale performed a two-phase evaluation to evaluate Aethir’s influence on gaming consumer acquisition, specializing in conversion charges and return on advert spend (ROAS). The cellular sport Tiny Tower was chosen because the check topic.
Part 1: Conversion Price Evaluation
SuperScale examined how totally different engagement strategies—”Stream Now,” “Immediate Play,” and “Obtain”—affected consumer acquisition metrics, notably price per set up (CPI) and engagement charges.
Findings from Part 1:
43% extra gamers opted for fast play over direct downloads.Click on-through charges (CTR) elevated by 35% in comparison with conventional obtain strategies.Conversion charges had been 45% greater for the streaming choice.
Part 2: ROAS and Consumer Engagement
Part 2 measured early engagement and ROAS by evaluating consumer conduct between app retailer downloads and Aethir’s Stream Now characteristic.
Findings from Part 2:
143% extra customers engaged with the Stream Now characteristic in comparison with direct downloads.Day 7 ROAS elevated by 75%.Common income per consumer (ARPU) grew by 93% with Stream Now.Session counts elevated by 77% on common.Session period was 26% longer.Day-one retention improved by 60%, whereas day-seven retention elevated by 80%.
Potential Purposes for Aethir’s Cloud Streaming
Aethir’s cloud streaming infrastructure could also be notably useful for:
Established publishers trying to drive direct visitors and optimize income fashions.Stay service and MMO video games requiring seamless cross-device entry.Video games with social and viral attraction, the place instantaneous playability enhances influencer-driven advertising and marketing methods.Rising markets, the place cloud streaming affords an answer for customers with out high-end gaming {hardware}.
SuperScale’s findings spotlight Aethir’s function in enhancing gaming consumer acquisition by means of decentralized cloud streaming. The whole examine is out there on Aethir’s web site.
About Aethir
Aethir is a decentralized cloud computing infrastructure supplier targeted on optimizing GPU distribution and utilization for enterprise purposes. By shifting away from centralized fashions, Aethir allows scalable entry to computational sources, supporting companies throughout varied industries and areas.
Contact
Advertising DirectorDikshaAethir[email protected]
